Samsung’s fall from grace through last year shows no signs of stopping in 2015 as the company’s decline is predicted to continue. The company’s latest quarterly earnings continue to make uneasy reading for fans of the Korean giant. Samsung suffered its third straight quarterly slip and over those periods the company’s profits have slipped by significant 64%.
It has been a calamitous 12 months for Samsung and the company has struggled for some time, no more so than in China where the company is now third place behind Xiaomi and Apple with 9% of the market. That seems fine on paper, but when one considers this time last year Samsung led the Chinese market with 17%, it puts into perspective the Chinese decline.
Samsung still turned a considerable profit, $4.7 billion through Q4 and a 7.5% profit margin. So, Samsung still makes plenty of money, but it is on the slide. The company confirmed 95 million handsets sold through the fourth quarter, although only said 80% smartphones without a concrete number.
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