ZTE is one of the only Chinese smartphone vendors that launches products in the United States regularly, even if many of its devices still do not get released. The telecommunications giant enjoys huge success in China, but is under threat from the likes of Xiaomi, Vivo, and Meizu. While ZTE may still be considered an unknown company in western markets, in China it is the juggernaut contending with pesky smaller brands stealing market share.
A fresh approach in almost all aspects was needed, or so the company though, which is why we have a new logo and some wider changes to the ZTE brand. The company announced the logo today and says that the more rounded and lighter banner reflects the new philosophy of Cool – Green – Open, while the new slogan, “Tomorrow Never Waits” also encapsulates ZTE’s new youthful appearance. I don’t know about that, it’s funny what three letters can do it seems. Either way, you can check out the new logo in the main image, and compare it with the old one (after the break).
As for ZTE, the company says it will still make devices but is now more focused on Mobile Information and Communication Technologies.
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