Android's market dominance is like a runaway train that is unlikely to be caught, while Apple's with iOS operates differently to others, taking a big slice of the pie but more reliant on margins (it works). Then there’s Microsoft's Windows Phone, a platform that has done a good job but has really failed to make an impression on the big two. However, Android and iOS will have to make a little more room in the market in 2015 as smaller platforms are set to have a good year.
According to leading market researcher Gartner, smartphone sales are smashing into feature phone sales, something that has been confirmed by numerous studies. That means more devices priced between $50 and $100 are smartphones, and many of them run up and coming platforms. Yes, Windows and Android have presence in this market too, but platforms such as Firefox OS, Tizen, Sailfish, and even Android One stand to gain market share and take advantage of this budget smartphone boom according to the research.
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