The smartphone market is making the move to Quad HD screen technology, a growth that will likely continue over this year. LG was the first to adopt the tech with the G3, but now most major Android companies (Samsung, HTC, Xiaomi, and Motorola to name a few) have at least one device with 1440p resolution. However, Sony is still holding out on Quad HD and sticking to 1080p Full HD for its flagships. The company recently unveiled the Xperia Z4 and Xperia Z3+, both arrive with Full HD but no Quad HD, and Sony says that tactic is unlikely to change in the near future.
The Japanese electronics giant is reported to be launching another flagship at the end of the year, with an announcement at IFA in September likely. Interestingly though; will almost certainly lack a Quad HD (1440 x 2560 pixels) screen as Sony does not think the tech offers anything on screens so small (a valid debate we think).
Jonathan Lin, general manager of Sony Mobile Taiwan, told Focus Taiwan that the company will only make the move to Quad HD when it "can make significant improvements in display quality and digital image processing technology."
It is also worth considering that Quad HD drains battery much more than a standard 1080p panel and as Sony is a leader in smartphone battery life, the company is unwilling to lose one of its main distinctions over its rivals.
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