Last year’s ASUS ZenFone was a minor sales hit and the well-received of the ZenFone 2 in January have led to the company saying it would sell 30 million smartphones in 2015. However, the first quarter was a slight disappointment and ASUS has had to tamper its expectations. The Taiwanese company now says it plans to shift 25 million units throughout the year.
ASUS managed sales of 3 million units during the opening three months of this year through the first quarter of the year, but the company planned for much more. One reason for the lower sales is because many ZenFone 2 admirers were waiting for the high powered 4GB version of the handset, which arrived later. When it did arrive the handset was in short supply, leading to fewer sales through the quarter. With production issues dealt with, ASUS expects to sell 4.8 million smartphones through the second quarter, which would mean 7.8 million for the first half of the year.
That still leaves the company some way to go to move 25 million units, but during third and fourth quarters ASUS thinks it will sell 9 million units during the third quarter and the final 6 million units in the fourth quarter. With rumors of a ZenFone 3 landing during the end of the year, sales could increase off the back of its launch.
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