Sony’s third quarter financial results sure make for some interesting reading, with the Xperia smartphone division struggling while other businesses enjoy growth.
The company has been routinely rumored to be ditching the Xperia brand after it has failed to ignite. However, Sony insists it is playing the long games in the smartphone market, and perhaps the sheer quality of the new Xperia Z5 range suggests the company is telling the truth. Nevertheless, Sony Mobile Communications lost $172 million over the three month period from June 1 to September 30, off revenue of $2.33 billion.
The huge success of mobile imaging, in which Sony is the dominant market force, has more than offset Xperia’s losses, with the image division up 16% compared to last year, bringing in $215 million profit off just $1.5 billion revenue. Sony’s TV business is also back in the black and overall the company drew revenue of $15.8 billion and made $280 million and overall operating profit of $775 million.
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